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Airline Choices for the Future: From Alliances to Mergers offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and how the merger phenomenon is likely to fit into the new scenario. The purpose of this book is twofold. Firstly, it outlines the evolution and the reasons behind alliances between international air carriers, the alliances' track records and the way they have affected airlines and the air transport industry. Secondly, drawing on past and more recent developments in the industry, it examines the experiences airlines involved in cross-border mergers have gone through and the advantages and difficulties they have come across. Alliances and mergers are presented from both the airline and the consumer perspective. The book provides a balanced account of where mergers and alliances have taken the industry to date, bridging the gap between merger theory and implemented practices and strategies. It also identifies the challenges alliances and cross-border mergers have faced and highlights the key forces affecting airline development. Theoretical evidence is supplemented by data collected via surveys and interviews with airline executives, aviation experts, consultants and regulatory bodies. Examples of Business Exit Strategies Chroncom Mergers and Acquisitions With a merger or acquisition the owner sells the controlling interest in the business to another party but may still assume a smaller role Southwest Airlines Relies on Strategy That Built It - The Through mergers and global alliances Delta Air Lines which acquired Northwest in 2008 and the more recently merged United Airlines and Continental are Student Self-administered case study Introduction Introduction to Strategic Management (SM) a brief history of UPS Case duration (Min): 60 Strategic Management (SM) Principles of Management (PoM) Boeing: Airline Strategies and Business Models At the other end of the spectrum network carriers include the largest airlines in the world such as United Air France and JAL Network carriers tend to have major Strategy Under Uncertainty - Harvard Business Review Four Levels of Uncertainty Even the most uncertain business environments contain a lot of strategically relevant information First it is often possible to United Continental Is Still Shaky Five Years After Merger The computer malfunction that prompted a temporary grounding of United Continental Holdings Incs global fleet is the latest in a series of disruptions Insights KPMG GLOBAL 2017 KPMG International Cooperative (KPMG International) a Swiss entity Member firms of the KPMG network of independent firms are affiliated with KPMG Strategy Case Studies Strategic Management Case Studies Case Studies in Business Management Strategy Case Studies Strategic Management Case Study STRATEGIC ALLIANCES & MODELS OF COLLABORATION 1 STRATEGIC ALLIANCES & MODELS OF COLLABORATION1 Emanuela Todeva School of Management University of Surrey Guildford Surrey GU2 5XH UK etodeva@surreyacuk jetBlue - Gustato Financial Services Table of Contents 1 David Neelemans strategic vision 2 Key elements of jetBlues strategy in 2008 3 Policies practices and procedures 4
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